In the heart of the Middle East, tensions often overshadow the region's rich heritage. That's why I created Bayt Salam, meaning 'House of Peace,' as more than just a restaurant; it's a visual identity that embodies my belief in the unifying power of food. Inspired by this belief, Bayt Salam reflects the values of peace and serenity. It serves as a reminder that even in times of conflict, shared meals have the potential to bring people together and bridge divides.
Drawing inspiration from Lebanese architecture, I’ve incorporated symbolic motifs into the branding to capture the essence of Bayt Salam. The arches found in Lebanese structures are echoed in the motif of the hands, symbolising unity and connection. Additionally the incorporation of an olive branch pays homage to Lebanese cuisine and the brand’s core value of peace.
