The 72 Club is a university project I created that examines substance abuse in the music industry through the creation of a curated record. Drawing inspiration from the infamous ‘27 Club,’ the title serves as a poignant reminder and encouragement for artists and fans to lead substance-free lives, aspiring to reach the symbolic age of ‘72.’
Symbolic imagery is used throughout the project, focusing on four musicians who passed away at the age of 27: Amy Winehouse, Richey Edwards, Kurt Cobain, and Jimi Hendrix. The album cover features them at the age they would be today, while the inner sleeve shows them at the prime of their careers.
The record comes with a booklet containing information about its purpose and the lyrics to the songs. There are four variations of the cover for exclusivity, with each booklet featuring relevant headlines tied to each musician.
This project was chosen to be exhibited at the 2023 D&AD New Blood Festival.
